The creative process

Companies spend a lot of money in finding the best creative people, strategists, advertisers and brilliant —and expensive— talents. Besides, you can find hundreds of resources dealing with the challenge of thinking different, self-improvement trainings, coaching sessions, brainstorming exercises, breaking ways of working... Actually some tutorials may be really inspiring, and the more material you collect, the more aware you are about the behaviors to maintain and to avoid in order to enhance your inspiration.

But never forget, that a relaxed attitude often helps to have the possibility to produce wonderful combinations and the craziest ideas. This is the reason why people have great ideas in the bathroom. So take your time and experiment, mix experiences from different environment and increase your background, even randomly. You can never tell where that astonishing discovery may hide. Live.