If you think that innovating in your company is a hard stuff, welcome! We are a bunch of people convinced that you have to pass through difficult, or better, impossible challenges to see an idea reach the production stage and possibly provide benefits.
I heard that one idea out of a hundred good ones reach maturity stage and turns into reality, somehow. According to my experience, this is true. But it does not represent a problem, really. Start brainstorming as soon as possible, you'll need plenty of smart ideas. The winning idea is like the Highlander, there can be only one.
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